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1. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Format: 
Books
Publication Date 
2002
Excerpt: 
information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning
Available: Copies:
2. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation
Available: Copies:
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