process--4.Problem definition and research objective--5.Research design and proposal--6.Collection of

process--4.Problem definition and research objective--5.Research design and proposal--6.Collection of

process--4.Problem definition and research objective--5.Research design and proposal--6.Collection of

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decisions -- 3. The marketing research process -- 4. The human side of marketing research: organizational

of the marketing research process -- Chapter 4. Problem definition and research objectives -- Chapter

-- Chapter 3 reflections -- 4.Lifting the lid off context -- the contextual experience -- The scope of the

-- Continuing Case Study: Lakeside Grill -- Marketing Research Portfolio -- Student Study Site -- 4.Qualitative

Process -- CHAPTER 4 Research Design and Implementation -- PART II DATA COLLECTION -- SECTION A: SECONDARY

metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics

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