N6 marketing research. Student's book /

N6 marketing research. Lecturer's book /

process--4.Problem definition and research objective--5.Research design and proposal--6.Collection of

process--4.Problem definition and research objective--5.Research design and proposal--6.Collection of

process--4.Problem definition and research objective--5.Research design and proposal--6.Collection of

6

6

and ethical issues -- Part II: DESIGNING RESEARCH STUDIES -- 5. Qualitative research tools -- 6

5. Research design and proposal -- Chapter 6 . Collection of secondary data -- Chapter 7. Collecting

-- Digital backwash -- Chapter 6 reflections -- 7.Back to basics in value creation -- a theory of latent

: Lakeside Grill -- Marketing Research Portfolio -- Student Study Site -- 6.Survey Research -- Learning

6