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1. 
Cover image for Market research in action
by 
Roe, Michael, 1931-
Format: 
Books
Publication Date 
2004
Excerpt: 
Market research in action / Roe, Michael, 1931-
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2. 
Cover image for Creating new markets in the digital economy : value and worth
by 
Ng, Irene C. L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
contexts -- Visibility of the self: empowerment and service -- Visibility of groups: collective action
Available: Copies:
3. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Conductive thinking -- 6.2.4.Getting started -- 6.2.5.Plunging into illumination -- 6.2.6.Taking action -- 6
Available: Copies:
by 
Saunt, Michelle Margot.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Brands and their ambassadors : investigating the effects of celebrities' actions on their brands /
Available: Copies:
5. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
: triggering action -- Getting the message : hearing the conversation -- Getting results : driving business
Available: Copies:
7. 
Cover image for Questions that sell : the powerful process for discovering what your customer really wants
by 
Cherry, Paul.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Seeing the plan in action.
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