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1. 
Cover image for Essentials of marketing research.
Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
. Secondary data research in a digital age -- 7. Survey research -- 8. Observation -- 9. Conducting marketing
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2. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
. Exploratory designs: in-depth interviews and focus groups -- Ch. 9. Descriptive research designs: survey
Available: Copies:
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