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1. 
Cover image for Market opportunity analysis : text and cases
by 
Stevens, Robert E., 1942-
Format: 
Books
Publication Date 
2006
Excerpt: 
Market opportunity analysis : text and cases / Stevens, Robert E., 1942-
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by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The eye of the driver : an analysis of what men and women see in luxury cars / Pougnet, Jacqueline.
Available: Copies:
by 
Khumalo, Philani.
Format: 
Manuscript
Publication Date 
2010
Excerpt: 
Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived
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by 
Brits, R. N.
Format: 
Books
Publication Date 
1985
Excerpt: 
Marketing in South Africa : decision analysis, theory, and practice / Brits, R. N.
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6. 
Cover image for Marketing research : an applied orientation
by 
Malhotra, Naresh K., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
, preparation analysis and reporting.
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7. 
Cover image for Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
data basics: describing samples and populations -- Part V: ANALYSIS AND REPORTING -- 14. Basic data
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by 
Wiid, Jan.
Format: 
Books
Publication Date 
2015
Excerpt: 
. Exploratory data analysis and hypothesis testing -- Chapter 14. Analysis of relationships with statistical
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9. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Correlation Analysis -- Factor Analysis -- Global Concerns -- Statistics Review -- Dealing With Data
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10. 
Cover image for Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Cluster Analysis -- CHAPTER 21 Multidimensional Scaling and Conjoint Analysis -- CHAPTER 22 Presenting the
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by 
Wiid, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
investigation -- Preparation and processing of primary data -- Exploratory data analysis and hypothesis testing
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12. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
topic guides -- 7. Qualitative research -- 8. Quantitative research -- Part 3 Analysis and communication
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