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1. 
Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 9: Consumer Anthropology as a Framework for the Use of Ethnography in Market Research / Jamie Gordon
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
elephant in the room -- 6.5.4.Quantitative Anthropology (QA) -- 6.5.5.Quantitative anthropology in practice
Available: Copies:
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