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1. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Fundatmentals of Data -- CHAPTER 17 Hypothesis Testing: Basic Concepts and Tests of Associations -- CHAPTER 18
Available: Copies:
2. 
Cover image for Business-to-business market research
Business-to-business market research
by 
Block, Martin P., 1946-
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004871.html
Format: 
Books
Publication Date 
2005
Excerpt: 
American Marketing Association.
Available: Copies:
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