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0000IIE
Print
2. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Measuring Attitudes -- Scale Development -- Characteristics of a Good Scale -- Marketing Scales -- Rank
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by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
insights -- 5.4.Behavior: The basis for all insights -- 5.5.Attitudes and needs: The explanation for
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