9 Results Found Subscribe to search results
000000000IIE
Print
1. 
Cover image for Basic marketing research
by 
Churchill, Gilbert A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Basic marketing research / Churchill, Gilbert A.
Available: Copies:
2. 
Cover image for Basic marketing research
by 
Churchill, Gilbert A.
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Basic marketing research / Churchill, Gilbert A.
Available: Copies:
3. 
Cover image for Basic marketing research : a decision-making approach
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2009
Excerpt: 
Basic marketing research : a decision-making approach / Malhotra, Naresh K.
Available: Copies:
4. 
Cover image for Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
data basics: describing samples and populations -- Part V: ANALYSIS AND REPORTING -- 14. Basic data
Available: Copies:
by 
Wiid, Jan.
Format: 
Books
Publication Date 
2015
Excerpt: 
students the basic concepts before ploughing into the analysis of data and associated statistical formulas
Available: Copies:
6. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Occurrence -- Elimination of Extraneous Factors -- Basic Elements of Experimental Design -- Experimental
Available: Copies:
7. 
Cover image for Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Fundatmentals of Data -- CHAPTER 17 Hypothesis Testing: Basic Concepts and Tests of Associations -- CHAPTER 18
Available: Copies:
8. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
the basic conjoint analysis experiment -- 7.2.4.The raw material of CA -- 7.2.5.Experimental design
Available: Copies:
9. 
Cover image for Marketing research essentials.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
. Questionnaire design -- 11. Basic sampling issues -- 12. Sample size determination -- 13. Data processing
Available: Copies:
Limit Search Results
Access Level
Format
Material Type
Language
Subject
Item Available