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000IIE
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1. 
Cover image for The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
interpreting marketing research. This comprehensive textbook covers the full range of topics, including
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2. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
implement research themselves, this book covers the traditional principles and skills involved in marketing
Available: Copies:
3. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
consumer behavior, they can learn how to get people to buy more things they don't need. In Danziger's book
Available: Copies:
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