by
Silver, Lawrence S., 1948-
Format:
Books
Publication Date
2013
Excerpt:
interpreting marketing research. This comprehensive textbook covers the full range of topics, including
by
Bradley, Nigel, 1958-
Format:
Books
Publication Date
2007 2006
Excerpt:
implement research themselves, this book covers the traditional principles and skills involved in marketing
by
Danziger, Pamela N.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html
Format:
Books
Publication Date
2004
Excerpt:
consumer behavior, they can learn how to get people to buy more things they don't need. In Danziger's book