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Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be

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What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Mare, Kathy.

Format:

Manuscript

Publication Date

2012

Excerpt:

: the case of Plascon / Mare, Kathy.

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Cover image for Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Cook, Carla Maree.

Format:

Manuscript

Publication Date

2012

Excerpt:

citizenship : a South African case study / Cook, Carla Maree.

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Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2025

Excerpt:

Marketing research -- Case studies.

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Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2025

Excerpt:

Marketing research -- Case studies.

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Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2021

Excerpt:

Marketing research -- Case studies.

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Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

-- Continuing Case Study: Lakeside Grill -- Marketing Research Portfolio -- Student Study Site -- 4.Qualitative

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Creating new markets in the digital economy : value and worth

Ng, Irene C. L., author.

Format:

Books

Publication Date

2014

Excerpt:

case study -- The new battleground in digitisation -- Chapter 1 reflections -- 2.Back to basics -- what

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The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

Marketing research -- Case studies.

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10.

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

tools and "how to" implement -- 8.4.3.Case study -- 8.4.4.Theoretical background of the tools -- 8.4.5

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11.

Marketing research : a practical approach

Kolb, Bonita M.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=435383
ebrary http://site.ebrary.com/id/10298640
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=283535
MyiLibrary http://www.myilibrary.com?id=211926
Sage Research Methods http://SRMO.sagepub.com/view/marketing-research/SAGE.xml

Format:

Electronic Resources

Publication Date

2008

Excerpt:

both critical thinking and hands-on application, the textbook contains: several real life case studies

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12.

Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2007

Excerpt:

Marketing research -- Case studies.

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