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1. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Cluster Analysis -- CHAPTER 21 Multidimensional Scaling and Conjoint Analysis -- CHAPTER 22 Presenting the
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2. 
Cover image for Advanced methods of marketing research
Advanced methods of marketing research
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
1994
Excerpt: 
-squared Automatic Interaction Detection / Jay Magidson -- 5. Cluster Analysis in Marketing Research / Phipps Arabie
Available: Copies:
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