Cover image for Exploring marketing research.
Title:
Exploring marketing research.
Author:
Zikmund, William G.
ISBN:
9780324788617
Personal Author:
Edition:
10th ed.
Publication Information:
Mason, Ohio : South-Western ; London : Cengage Learning [distributor], c2010.
Physical Description:
xxii, 714 p. : col. ill. ; 28 cm.
General Note:
Previous ed.: 2007.

International ed.
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