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1. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Statistics Review -- Dealing With Data -- Summary -- Glossary of Key Terms -- Critical Thinking Exercises
Available: Copies:
2. 
Cover image for Marketing research : a practical approach
Marketing research : a practical approach
by 
Kolb, Bonita M.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=435383
ebrary http://site.ebrary.com/id/10298640
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=283535
MyiLibrary http://www.myilibrary.com?id=211926
Sage Research Methods http://SRMO.sagepub.com/view/marketing-research/SAGE.xml
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
both critical thinking and hands-on application, the textbook contains: several real life case studies
Available: Copies:
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