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Essentials of marketing research.

Babin, Barry J., author.

Format:

Books

Publication Date

2016

Excerpt:

. Communicating research results -- Part VI: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.

Available: Copies:

The handbook of online and social media research : tools and techniques for market researchers

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Excerpt:

-- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and

Available: Copies:

Marketing research essentials.

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Excerpt:

research process -- 3. Secondary data and databases -- 4. Qualitative research -- 5. Traditional survey

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Business-to-business market research

Block, Martin P., 1946-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004871.html

Format:

Books

Publication Date

2005

Excerpt:

-- 3. Secondary sources of information -- 4. Marketing databases -- 5. Analytical tools -- 6. Designing

Available: Copies:

Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html

Format:

Books

Publication Date

2004

Excerpt:

Database marketing.

Available: Copies:

Essentials of marketing research

Zikmund, William G.

Format:

Books

Publication Date

2003

Excerpt:

-- Analysis and reporting -- Comprehensive cases with computerized databases.

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