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0000IIE
Print
by 
Versfeld, R. Andrew.
Format: 
Computer file
Publication Date 
2009
Excerpt: 
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Electronics NV -- Philip Morris Enters Turkey -- Research Design and Implementation -- Learning Objectives
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Electronics NV -- Philip Morris Enters Turkey -- Research Design and Implementation -- Learning Objectives
Available: Copies:
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