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1. 
Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
, Mark Spence -- Part 4: Customer Motivation -- 12: Understanding Consumer Emotions: How Market Research
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
emotion at the center: emotion-driven design -- 6.6.2.New product development and design -- 6.6.3
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