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00000IIE

Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

Survey Research -- Sample Design Error -- Respondent Error -- Measurement Error -- Data Collection

Available: Copies:

Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html

Format:

Books

Publication Date

2004

Excerpt:

-- Errors in Research Design -- Reynolds Tobacco's Slide-Box Cigarettes.

Available: Copies:

Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/00035933.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1144937
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/00035933.html

Format:

Books

Publication Date

2001

Excerpt:

-- Errors in Research Design -- Reynolds Tobacco's Slide-Box Cigarettes.

Available: Copies:

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

methods and errors -- Ch. 10. Causal research: experiments, test markets, and observation methods -- Part

Available: Copies:

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research

Format:

Books

Publication Date

1998

Excerpt:

-- Errors in Research Design -- Reynolds Tobacco's Slide-Box Cigarettes.

Available: Copies:

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