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1. 
Cover image for Creating new markets in the digital economy : value and worth
Creating new markets in the digital economy : value and worth
by 
Ng, Irene C. L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 3 reflections -- 4.Lifting the lid off context -- the contextual experience -- The scope of the
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2. 
Cover image for What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon
What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon
What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon
by 
Mare, Kathy.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
What is the role of sensory and emotional experiences in the marketing of a functional product
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3. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
breakthrough facilitators: The stairway to heaven -- 10.2.Transformational team experiences 1: Where we observe
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4. 
Cover image for Advanced methods of marketing research
Advanced methods of marketing research
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
1994
Excerpt: 
provide hands-on experience. Seasoned researchers will find Advanced Methods of Marketing Research an
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