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1. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Occurrence -- Elimination of Extraneous Factors -- Basic Elements of Experimental Design -- Experimental
Available: Copies:
2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
the basic conjoint analysis experiment -- 7.2.4.The raw material of CA -- 7.2.5.Experimental design
Available: Copies:
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