Search Results for Focus groups.

4 Results Found

0000IIE

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

Session -- Debriefing -- Written Report -- Disadvantages of Focus Groups -- Online Qualitative Research

Available: Copies:

Poynter, Ray.

Format:

Books

Publication Date

2010

Excerpt:

Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of

Available: Copies:

Kolb, Bonita M.

Format:

Electronic Resources

Publication Date

2008

Excerpt:

Marketing Research; 7 Choosing Participants for Qualitative Research; 8 Planning and Conducting Focus Groups

Available: Copies:

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

. Exploratory designs: in-depth interviews and focus groups -- Ch. 9. Descriptive research designs: survey

Available: Copies:

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