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1. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communications and Media Selection -- Market and Competitive Analyses -- Pricing and Forecasting -- Site
Available: Copies:
2. 
Cover image for The new business road test : what entrepreneurs and executives should do before writing a business plan
The new business road test : what entrepreneurs and executives should do before writing a business plan
The new business road test : what entrepreneurs and executives should do before writing a business plan
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-based forecasting -- Getting help with your road test.
Available: Copies:
3. 
Cover image for Handbook of customer satisfaction and loyalty measurement
Handbook of customer satisfaction and loyalty measurement
Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
reporting -- 13. PR aspects -- 14. Measuring loyalty -- 15. Modelling and forecasting -- 16. Maximising the
Available: Copies:
4. 
Cover image for Marketing research : a South African approach
Marketing research : a South African approach
Marketing research : a South African approach
by 
Martins, J. H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Researching the industrial market Market forecasting Researching regional markets.
Available: Copies:
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