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Print
by 
Cook, Carla Maree.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Sowing the seed : exploring the outcomes and future direction of SEED projects to build global
Available: Copies:
2. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
Available: Copies:
3. 
Cover image for Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brazeal -- 20: Is the Future in Their Hands? Mobile-Based Research Options and Best Practices / Darren
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4. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Direction: First, Know Where You Are / Jacqueline Beckley -- 1.1.Roles in the corporation - the dance of the
Available: Copies:
5. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
The new rules of social media series
Available: Copies:
6. 
Cover image for Review of marketing research. Vol. 3
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2007
Excerpt: 
/ Dhruv Grewal and Larry D. Compeau -- Store brands: from back to the future / Serdar Sayman and Jagmohan
Available: Copies:
7. 
Cover image for Questions that sell : the powerful process for discovering what your customer really wants
by 
Cherry, Paul.
Format: 
Books
Publication Date 
2006
Excerpt: 
Questions that sell : the powerful process for discovering what your customer really wants / Cherry
Available: Copies:
8. 
Cover image for Market intelligence : how and why organizations use market research
by 
Callingham, Martin.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of
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