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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O., 1945-. Handbook of marketing scales.

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Books

Publication Date

2011

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

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The handbook of online and social media research : tools and techniques for market researchers

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

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Books

Publication Date

2010

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The handbook of online and social media research : tools and techniques for market researchers /

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Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

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Books

Publication Date

2006

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Handbook of customer satisfaction and loyalty measurement / Hill, Nigel, 1952-

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Consumer market research handbook

Worcester, Robert M.

Format:

Books

Publication Date

1988 1986

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Consumer market research handbook / Worcester, Robert M.

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Consumer market research handbook

Worcester, Robert M.

Format:

Books

Publication Date

1986

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Consumer market research handbook / Worcester, Robert M.

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