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The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

Contents note continued: Case 8 Usedcars.com -- Case 9 Welcome Home Church -- Case 10 The Learning

Available: Copies:

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

of validation tests -- 9.2.7.Central location test -- 9.2.8.Home-use test -- 9.2.9.Test market: Small

Available: Copies:

Why we buy : the science of shopping

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

shopping -- Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping -- See me

Available: Copies:

Why people buy things they don't need : understanding and predicting consumer behavior

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Excerpt:

: personal luxuries -- What people buy : entertainment, recreation, and hobbies -- What people buy : home

Available: Copies:

Marketing research for managers

Crouch, Sunny.

Publisher description http://www.loc.gov/catdir/description/els031/2003045189.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003045189.html

Format:

Books

Publication Date

2003

Excerpt:

1. Introducing marketing research -- 2. Getting started -- 3. Marketing research begins at home

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