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1. 
Cover image for Creating new markets in the digital economy : value and worth
by 
Ng, Irene C. L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Information technology -- Economic aspects.
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2. 
Cover image for Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
CHAPTER 9 Information from Respondents: Issues in Data Collection -- CHAPTER 10 Information from
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3. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
International Marketing Research Process -- The Value of Research Information Using Bayesian Decision Theory
Available: Copies:
5. 
Cover image for Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
. Technology and the new information age -- Part II. Designing the marketing research project: -- Ch. 6
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6. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
International Marketing Research Process -- The Value of Research Information Using Bayesian Decision Theory
Available: Copies:
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