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1. 
Cover image for Market intelligence : how and why organizations use market research
by 
Callingham, Martin.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Market intelligence : how and why organizations use market research / Callingham, Martin.
Available: Copies:
2. 
Cover image for Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Results -- PART V APPLICATIONS OF MARKETING INTELLIGENCE -- CHAPTER 23 Marketing-Mix Measures -- CHAPTER
Available: Copies:
3. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
your customer -- Tracking international: multicultural social media -- Online social intelligence
Available: Copies:
4. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2007
Excerpt: 
research applications, this book focuses on recent trends in marketing intelligence and explains how
Available: Copies:
5. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics
Available: Copies: