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Marketing research : the impact of the Internet

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2002

Excerpt:

Marketing research : the impact of the Internet / McDaniel, Carl, Jr., 1941-

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Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

Contents note continued: Personal Interviews and Intercept Studies -- Internet Surveys -- Mixed

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The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research

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Marketing research

Aaker, David A., author.

Format:

Books

Publication Date

2013

Excerpt:

Sources of Marketing Data -- CHAPTER 7 Marketing Research on the Internet -- CHAPTER 8 Information

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Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

Format:

Books

Publication Date

2012

Excerpt:

Internet marketing.

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The handbook of online and social media research : tools and techniques for market researchers

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Excerpt:

Internet searching.

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Social media metrics : how to measure and optimize your marketing investment

Sterne, Jim, 1955-

Format:

Books

Publication Date

2010

Excerpt:

Internet marketing.

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Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2007

Excerpt:

interpreting of market research, but is now updated to include the burgeoning field of Internet surveying. The

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Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

Highlighting the relevance of marketing intelligence and the power of the Internet in marketing

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