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Cover image for Winning is silver, branding is gold : an investigation of professional triathletes personal brand management
Winning is silver, branding is gold : an investigation of professional triathletes personal brand management
Winning is silver, branding is gold : an investigation of professional triathletes personal brand management
by 
Walther, Kathrin.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Winning is silver, branding is gold : an investigation of professional triathletes personal brand
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2. 
Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
by 
Versfeld, R. Andrew.
Format: 
Computer file
Publication Date 
2009
Excerpt: 
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry
Available: Copies:
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