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1. 
Cover image for Marketing research essentials.
Marketing research essentials.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
. Questionnaire design -- 11. Basic sampling issues -- 12. Sample size determination -- 13. Data processing
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2. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
. Attitude scale measurements used in survey research -- Ch. 14. Questionaire design and issues -- Part IV
Available: Copies:
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