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1. 
Cover image for Marketing research for managers
Marketing research for managers
by 
Crouch, Sunny.
Publisher description http://www.loc.gov/catdir/description/els031/2003045189.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003045189.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing research for managers / Crouch, Sunny.
Available: Copies:
2. 
Cover image for Basic marketing research
Basic marketing research
by 
Churchill, Gilbert A.
Format: 
Books
Publication Date 
2010
Excerpt: 
managers-an important aspect of marketing research-because decisions made in one stage of the process have
Available: Copies:
3. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
Key marketing metrics : the 50+ metrics every manager needs to know / Farris, Paul W.
Available: Copies: