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1. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Markets -- Competitive Reactions -- Novel Versus Normal Behavior -- Test Market Opportunities -- Issues in
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2. 
Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
"Ah Ha" Moments / Crawford Hollingworth -- 6: State-of-the-Science Market Segmentation: Making Results
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3. 
Cover image for The marketing research process.
The marketing research process.
The marketing research process.
by 
Crimp, Margaret.
Format: 
Books
Publication Date 
1990
Excerpt: 
Describing markets : focus on sampling ; Market segmentation ; Conveying the brand message : media
Available: Copies:
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