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1. 
Cover image for Creating new markets in the digital economy : value and worth
by 
Ng, Irene C. L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creating new markets in the digital economy : value and worth / Ng, Irene C. L., author.
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2. 
Cover image for Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.
Available: Copies:
3. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Markets -- Competitive Reactions -- Novel Versus Normal Behavior -- Test Market Opportunities -- Issues in
Available: Copies:
4. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Format: 
Books
Publication Date 
2010
Excerpt: 
The handbook of online and social media research : tools and techniques for market researchers /
Available: Copies:
5. 
Cover image for Marketing research essentials.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
collection : experimentation and test markets -- 9.The concept of measurement and attitude scales -- 10
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6. 
Cover image for Why we buy : the science of shopping
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2009
Excerpt: 
, which is taking place in the world's emerging markets.
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by 
Mouncey, Peter.
Format: 
Books
Publication Date 
2007
Excerpt: 
Best practice in market research / Mouncey, Peter.
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8. 
Cover image for An introduction to market and social research : planning and using research tools and techniques
by 
Adams, Karen.
Format: 
Books
Publication Date 
2006
Excerpt: 
An introduction to market and social research : planning and using research tools and techniques /
Available: Copies:
9. 
Cover image for Market opportunity analysis : text and cases
by 
Stevens, Robert E., 1942-
Format: 
Books
Publication Date 
2006
Excerpt: 
Market opportunity analysis : text and cases / Stevens, Robert E., 1942-
Available: Copies:
10. 
Cover image for Business-to-business market research
by 
Block, Martin P., 1946-
Format: 
Books
Publication Date 
2005
Excerpt: 
Business-to-business market research / Block, Martin P., 1946-
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11. 
Cover image for The art & science of interpreting market research evidence
by 
Smith, D. V. L. (David Van Lloyd)
Format: 
Books
Publication Date 
2004
Excerpt: 
The art & science of interpreting market research evidence / Smith, D. V. L. (David Van Lloyd)
Available: Copies:
12. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer insight : how to use data and market research to get closer to your customer / Stone
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