Marketing research : measurement and method / Tull, Donald S.

Handbook of customer satisfaction and loyalty measurement / Hill, Nigel, 1952-

Marketing research : measurement & method : a text with cases. Volume 2 / Tull, Donald S.

techniques--9.Measurement and questionnair design--10.Designing the sample plan

techniques--9.Measurement and questionnair design--10.Designing the sample plan

techniques--9.Measurement and questionnair design--10.Designing the sample plan

experiments -- Part III: MEASUREMENT -- 10. Measurement and attitude scaling -- 11. Questionnaire design

-- Chapter 9. Measurement and questionnaire design -- Chapter 10. Designing the sample plan -- Chapter 11

-- Continuing Case Study: Lakeside Grill -- Marketing Research Portfolio -- Student Study Site -- 9.Measurement

Respondents: Survey, Methods -- CHAPTER 11 Attitude Measurement -- CHAPTER 12 Designing the Questionnaire

.Measurement -- 7.Primary Data Collection -- 8.Designing the Data-gathering Instrument -- 9.Sampling Methods

experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Conducting the