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1. 
Cover image for Marketing research : an applied orientation
by 
Malhotra, Naresh K., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing research -- Methodology.
Available: Copies:
2. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Introduction -- Research Methodology -- Data Analysis Findings -- Conclusions and Recommendations -- Appendices
Available: Copies:
3. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
methodology -- 6.4.11.Summary and future -- References -- 6.5.Quantitative Anthropology / Jennifer Hanson -- 6
Available: Copies:
4. 
Cover image for Marketing research : an applied orientation
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing research -- Methodology.
Available: Copies:
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing research -- Methodology.
Available: Copies:
6. 
Cover image for Quantitative methods for marketing decisions
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2000
Excerpt: 
analysis; How marketing research methodology impacts on data quality; The influence of data types on the
Available: Copies:
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing research -- Methodology.
Available: Copies:
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