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1. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-Distribution -- A-5 Procedures for Conducting Univariate and Multivariate Analysis in SPSS -- A-6. Output of Select
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Qualitative Multivariate Analysis in practice -- 6.3.4.Qualitative Multivariate Analysis in practice: Deeper
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3. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
analysis: testing for significant differences -- Ch. 17. Data analysis: testing for association -- Ch. 18
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4. 
Cover image for Advanced methods of marketing research
Advanced methods of marketing research
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
1994
Excerpt: 
. Conjoint Analysis / Jordan J. Louviere -- 8. Multiple Correspondence Analysis / Donna L. Hoffman, Jan de
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