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1. 
Cover image for An introduction to market and social research : planning and using research tools and techniques
by 
Adams, Karen.
Format: 
Books
Publication Date 
2006
Excerpt: 
An introduction to market and social research : planning and using research tools and techniques /
Available: Copies:
2. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand
Available: Copies:
3. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Part 1 Research preparation -- 1. Introduction to marketing research -- 2. Planning research
Available: Copies:
4. 
Cover image for The new business road test : what entrepreneurs and executives should do before writing a business plan
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
New business enterprises -- Planning.
Available: Copies:
5. 
Cover image for Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
Marketing Research; 7 Choosing Participants for Qualitative Research; 8 Planning and Conducting Focus Groups
Available: Copies:
7. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Research preparation -- Introduction to marketing research -- Planning research -- Data collection
Available: Copies:
8. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Process -- The Preliminary Stages of the Marketing Research Process -- Planning a New HMO -- The
Available: Copies:
10. 
Cover image for Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
strategic planning -- Ch. 2. The research process -- Ch. 3. Problem definition, research objectives, and
Available: Copies:
11. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Process -- The Preliminary Stages of the Marketing Research Process -- Planning a New HMO -- The
Available: Copies:
by 
Crimp, Margaret.
Format: 
Books
Publication Date 
1990
Excerpt: 
planning.
Available: Copies:
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