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1. 
Cover image for Marketing research : using analytics to develop market insights
Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
continue to play a major role in delivering marketing insights. Market researchers, in one recent study
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 12.2.Engaged people (consumers) will continue to drive products and research -- 12.3.Play and games
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