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1. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-Response Questions -- Questionnaire Development -- Demographic or Classification -- Knowledge -- Attitudes
Available: Copies:
2. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Part 2 Data collection -- 3. Secondary data -- 4. Primary data -- 5. Sampling -- 6. Questionnaires and
Available: Copies:
3. 
Cover image for Marketing research : text and cases
by 
Wrenn, Bruce.
Format: 
Books
Publication Date 
2007
Excerpt: 
, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The
Available: Copies:
4. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
-- Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research
Available: Copies:
by 
Rutsohn, Phil.
Format: 
Video cassette
Publication Date 
1993
Excerpt: 
Questionaires.
Available: Copies:
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