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1. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
of innovation -- 9.2.3.Target market -- 9.2.4.Competitive set -- 9.2.5.Sales forecast -- 9.2.6.Types
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