-- Part IV: SAMPLING AND STATISTICAL THEORY -- 12. Sampling designs and sampling procedures -- 13. Big

-- Learning Objectives -- Introduction -- Introduction to Sampling -- The Sampling Process -- Define the

-- Part 2 Data collection -- 3. Secondary data -- 4. Primary data -- 5. Sampling -- 6. Questionnaires and

-- SECTION C: CAUSAL RESEARCH -- CHAPTER 13 Experimentation -- SECTION D: SAMPLING -- CHAPTER 14 Sampling

.Measurement -- 7.Primary Data Collection -- 8.Designing the Data-gathering Instrument -- 9.Sampling Methods

in conducting a concept test -- 8.1.5.Sampling: Who do you test with? -- 8.1.6.Contemporary measures

-- Secondary information -- Qualitative research -- Experimental research -- Survey research -- Sampling

. Questionnaire design -- 11. Basic sampling issues -- 12. Sample size determination -- 13. Data processing

-- Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research

data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling

? : understanding how sampling works -- 6. Where can I find the data I need? : using quantitative research methods

-- 5. Survey objectives -- 6. Understanding customer behavior -- 7. Exploratory research -- 8. Sampling