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1. 
Cover image for Qualitative consumer & marketing research
by 
Belk, Russell W., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Designed for students, scholars, and marketing research practitioners, this book is designed to
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2. 
Cover image for Advanced methods of marketing research
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
1994
Excerpt: 
renowned scholars. Questions and exercises are included to test and extend the reader's knowledge and
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