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1. 
Cover image for Why we buy : the science of shopping
Why we buy : the science of shopping
by 
Underhill, Paco.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Why we buy : the science of shopping / Underhill, Paco.
Available: Copies:
2. 
Cover image for The art & science of interpreting market research evidence
The art & science of interpreting market research evidence
by 
Smith, D. V. L. (David Van Lloyd)
Publisher description http://www.loc.gov/catdir/description/wiley041/2003067249.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003067249.html
Publisher description http://www.loc.gov/catdir/description/wiley042/2003067249.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003067249.html
Format: 
Books
Publication Date 
2004
Excerpt: 
The art & science of interpreting market research evidence / Smith, D. V. L. (David Van Lloyd)
Available: Copies:
3. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research -- Applied Versus Basic Research -- The Philosophy of Science -- The Scientific Method
Available: Copies:
4. 
Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
"Ah Ha" Moments / Crawford Hollingworth -- 6: State-of-the-Science Market Segmentation: Making Results
Available: Copies:
5. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
.13.Dealing with prices -- 7.2.14.Mind Genomics[™]: A new "science of the mind" based upon conjoint
Available: Copies:
6. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
from their security blanket of traditional research, with its outdated notions of science and
Available: Copies:
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