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1. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-
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by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Stereotypes (Social psychology) in mass media.
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3. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
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4. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.
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6. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media analytics : effective tools for building, intrepreting, and using metrics / Sponder
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7. 
Cover image for Legends in marketing : Philip Kotler
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
2012
Excerpt: 
Legends in marketing : Philip Kotler / Sheth, Jagdish N.
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8. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Format: 
Books
Publication Date 
2010
Excerpt: 
The handbook of online and social media research : tools and techniques for market researchers /
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by 
Grobbelaar, Carine.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
How does a brand go about implementing corporate social responsibility to positively leverage
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10. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel, 1958-
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11. 
Cover image for An introduction to market and social research : planning and using research tools and techniques
by 
Adams, Karen.
Format: 
Books
Publication Date 
2006
Excerpt: 
An introduction to market and social research : planning and using research tools and techniques /
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