Search Results for Social media

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Social media metrics : how to measure and optimize your marketing investment

Sterne, Jim, 1955-

Format:

Books

Publication Date

2010

Excerpt:

Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-

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Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

Format:

Books

Publication Date

2012

Excerpt:

Social media analytics : effective tools for building, intrepreting, and using metrics / Sponder

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The handbook of online and social media research : tools and techniques for market researchers

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Excerpt:

The handbook of online and social media research : tools and techniques for market researchers /

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Media portrayals of gender stereotypes in cereal box character

Katz, Georgina.

Format:

Manuscript

Publication Date

2014

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Stereotypes (Social psychology) in mass media.

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Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

-- Social Media: An Illustration of the Marketing Research Process -- Ethical Considerations in Designing

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