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1. 
Cover image for An introduction to market and social research : planning and using research tools and techniques
An introduction to market and social research : planning and using research tools and techniques
by 
Adams, Karen.
Table of contents only http://www.loc.gov/catdir/toc/ecip0617/2006023957.html
Format: 
Books
Publication Date 
2006
Excerpt: 
An introduction to market and social research : planning and using research tools and techniques /
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2. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand
Available: Copies:
3. 
Cover image for Marketing research : tools & techniques
Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Research preparation -- Introduction to marketing research -- Planning research -- Data collection
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