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1. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Statistical Test -- Step 3: Determine the Decision Rule -- Step 4: Calculate the Test Statistic -- Step 5
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2. 
Cover image for Marketing research essentials.
Marketing research essentials.
Marketing research essentials.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
, fundamental data analysis, and the statistical testing of differences -- 14. Bivariate correlation and
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3. 
Cover image for Quantitative methods for marketing decisions
Quantitative methods for marketing decisions
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2000
Excerpt: 
Quantitative methods for marketing decisions / Wegner, Trevor.
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