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1. 
Cover image for Marketing research
Marketing research
Marketing research
by 
Wiid, Jan.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
. Exploratory data analysis and hypothesis testing -- Chapter 14. Analysis of relationships with statistical
Available: Copies:
2. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Objectives -- Introduction -- Hypothesis Testing -- Step 1: State the Hypothesis -- Step 2: Select the
Available: Copies:
3. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Fundatmentals of Data -- CHAPTER 17 Hypothesis Testing: Basic Concepts and Tests of Associations -- CHAPTER 18
Available: Copies:
4. 
Cover image for Marketing research
Marketing research
Marketing research
by 
Wiid, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
investigation -- Preparation and processing of primary data -- Exploratory data analysis and hypothesis testing
Available: Copies: