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1. 
Cover image for Marketing research
Marketing research
Marketing research
by 
Wiid, Jan.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
inferential statistics or statistical significance causes many students to close their minds and develop a
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2. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Published Sources of Secondary Data -- Syndicated Sources of Secondary Data -- Global Concerns -- Statistics
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3. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Averages: Use of Statistics, Design of Experiment and Product Innovation Applications / Frank Rossi -- 11.1
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